Collaborative destination management of v4 countries and Germany during the covid-19 pandemic
Gabriela Antošová, Clara Hausmann, Verena Pfeifer
Tourism destinations need to develop a coordinated approach to the development of new tourism options. One possibility is to strengthen domestic tourism in the own country and to support local hotels and restaurants. However, rebuilding the destination requires a coordinated approach; for instance, collaborations with cross-border regions. Collaborative destination management is an approach to work with partner countries to jointly address the challenges of pandemics by establishing diff erent types of tourism. Recommendations for action are identifi ed from the PESTLE and SWOT analysis to ensure successful collaborative destination management of V4 countries and Germany during the Covid-19 pandemic. These analyses were performed because of brainstorming and the Delphi method with 4 experts from several fi elds of this study. Therefore, a strategy based on the TOWS Matrix refl ects what a new collaborative destination management approach could look like during the current crisis for the Euroregions.
Keywords:
Visegrad Group countries (V4), Coronavirus, Germany, collaborative destination management
Contact:
Gabriela Antošová, Czech Technical University, Masaryk Institute of Advanced Studies, Czech Republic, e-mail: gabriela.antosova@cvut.cz ORCiD https://orcid.org/0000-0001-5330-679X
Date of online publishing:
14.12.2021
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