The Case Study of Canvas Model of Rubber Tire Recycling in Turkey

Deniz Horuz, Selim Çörekçioğlu

Nowadays, problems related to waste tires are increasing. The worn-out vehicle tires are abundant, together with worthless waste. Besides, it causes environmental pollution and it harms human health. Nowadays, too many car tires are being produced and the old tires are beginning to become a problem. The old tires can be decomposed or burned to get energy or heat. One of the most effective ways to get rid of these problems is to recycle the waste tires and use them in a different area. In this paper, the study was based on basic information about the waste tires and its recycling technologies. Based on this study, the canvas model has been created to show how to run a business with recycling the worn-out tires.

circular economy; renewable resources; business model; canvas model; recycling

Deniz Horuz, School of Management and Business Administration, Szent Istvan University, H-2100 Gödöllő, Páter Károly utca 1 Hungary, e-mail:; JEL Code: Q2; Q5; M1

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