Farmers’ markets as a business model encouraging sustainable production and consumption

Ekaterina Arabska


The current study discusses the role and the importance of alternative food networks, farmers’ markets in particular, for sustainable rural
development through the example of Bulgaria. Farmers’ markets are considered as a sustainable business model of networking which
encourages production and consumption of local food of healthy origin adhering to high standards for quality and safety, building society and
trust and encouraging development of rural regions. The case of Bulgaria is scrutinized in the context of the support for local food and short
supply chains anticipated under the national rural development programme for the period 2014–2020 and the current state-of-art and capacities
of available farmers’ markets. Some good practices are analyzed and presented establishing a new type of relationships between producers and
consumers of farm products proving that farmers’ markets could be efficient incubators of local businesses and new relationships with endusers.
Conclusions are made on nature, objectives and functioning of farmers’ markets, challenges and problems in their promotion, support
and encouragement.

sustainable development, alternative food networks, short supply chains, farmers’ markets


Assoc. Prof. Ekaterina Arabska, Ph.D.
University of agribusiness and rural development, Plovdiv
78, Dunav Blvd., Plovdiv 4003, Bulgaria
GSM: +359 896 778586; +359 882 009578

Date of online publishing: 

Dr.h.c. Prof. Ing. Peter Bielik, PhD.
tel: +421376415518

Liaison Officer
Prof. Dr. Ing. Elena Horská
tel: +421376415522

Secretary General
Mgr. Vladislav Valach
tel: +421376415545

Postal address

Slovak University of Agriculture in Nitra                                                        
Visegrad University Association
Foreign Relations and International Programmes Office
Tr. Andreja Hlinku 2
949 76  Nitra